When consumer confidence is down, so are art sales. Even people who aren’t that impacted by the soft economy are hesitant to spend because they aren’t sure what lurks in the future.
Whether at a private studio, in a gallery or in a museum, voyeurs and buyers alike want to hear and read about the artist they’re interested in. Information that buyers commonly seek may include:
Sometimes the challenge is not selling your work, but convincing people that they should buy anything at all!
A budget doesn’t come our of thin air, so before you start you must be clear about exactly what you’re going to do and how you intend to do it. That will help you create a list of project expenses.
With proper planning, your anxiety about the outcome of your goal will be replaced by directed activity. Practice developing an action plan for a single short-term goal.
When an editor or a journalist receives a release in their inbox or finds it on an online press release database, they understand they will not have exclusive rights to this news and that, in fact, this release has been sent to dozens or hundreds or even thousands of contacts. It is also understood that if a publication or blog wants to use the content of this press release, they can borrow it word for word. This is why it’s important to spend hours poring over your release, crafting quotes and fact checking your information.
There are entire books dedicated to the science of getting press coverage, all of which are subject to obsolescence with every passing day due to the chaotic and ever-changing media landscape.
Know the points you want to make before the interview.