Your work in the studio is something completely different. The success that you have with the work that you create in your studio will stand alone by itself, you will either have successful breakthroughs which will make your work stand out or not; only time will tell. However, to get your work out there into galleries, in front of the general public and collectors, will need you to in some way, develop a systematic approach and to develop a systematic approach you will need an action plan.
You must remember that everything in life happens in cycles. You will have highs and lows in your career. Successful individuals are the ones who persevere and don’t get swallowed up by any negativity that the lows can bring.
I can tell you many stories of my own experience with this, having also gone into the cycle of using one credit card to prop up repayments on another one, etc. etc. It’s very easy to get caught up in this kind of behaviour, especially when credit is so easy to attain and if you are going through a lean period with sales.
You need to understand that when you are standing in front of an audience delivering a lecture, making a public speaking engagement, you are selling whatever it is you’re speaking about. You don’t want people to get up and walk out after five minutes, so bearing that in mind, you want them to buy what it is that you are selling or talking about.
In one sense your topic is already defined. How do you make yourself unique given that the above is true? It is important to remember that whether you’re an artist, a student, a bureaucrat in the arts industry, everyone has their own unique story to tell, this is simply because everyone is different and has had different life experiences that brings them to the point where they are in their lives. That said, everybody is in a unique situation when they have to define their topic. In the following few sentences, I am going to be giving you a quick rundown on simple direct ways to define your topic.
Five most common ways to get your topic.
One. It is assigned to you. Someone gives it to you and you talk about it.
Two. It is your passion.
Three. It is based on your knowledge. Do the research. This is important.
Four. It is based on your skill.
Five. It is based on your desire to learn more about a topic.
When you are defining your topic, give it wings.
You can find your own metaphors, which serve your speaking engagement best. Once you have these in place you can weave the stories into a few as an introduction. This is called stacking. It’s a very effective way of bringing messages home and engaging your audience right from the outset. I might begin a lecture for example, using the metaphor about the “X” factor, followed on shortly afterwards via the “Fast track highway to success”, just to really strengthen the message that I’m trying to convey.
As an artist giving a public presentation such as public speaking engagement, I have been aware from the onset that it wouldn’t impress anyone if I had arrived on the stage looking slouchy. So rather than turning up in my paint-splattered overalls just to make a point, I do quite the opposite.