Art Business
Marketing the Arts
Marketing the arts and separating the artist from the entrepreneur
The business side of the arts, which can both sustain individual artists and lead to wealth creation, needs to be encouraged and properly managed.
Promote Art
Competitions as a way to promote art
I personally am very selective about the art competitions that I choose to enter. In my earlier years I used to enter just about anything, simply because the prizes were so enticing.
Creating Wealth
Creating wealth as an artist
Everyone knows the stereotype of the poor starving artist. For you, this can become an irrelevant notion of the past. As presented in my seminars, I have created a systematic, practical approach to creating a platform using the Internet to share your creative endeavours.
Art and Money
Art and money while pursuing your art career.
You might also consider other at-home business opportunities, such as writing a book. (This process is outlined in detail in my “Art Insights” seminar.) Ultimately, you can publish your own book e-book or online newsletter and have different products all related to your field of art. Many possibilities exist for a varied income stream.
Art Help
Art help with responsible financial management
Artists need to organize their money and protect and save their wealth. I have met many artists who were simply overwhelmed by financial planning. Most often they are responsible for the problem by not taking sufficient interest in their finances, and it is often necessary to twist an arm in order to persuade an artist to audit their income and take control.
Art and Business
Art and business success through using ‘The Parthenon Principle’.
To create an effective varied income stream we can look to the Parthenon Principle. If you have visited or seen the ancient Parthenon temple in Athens, you will recall its many Doric columns. These columns are the parallel between this surviving structure and the wealth we aim to build.
Art Marketing
Art marketing for emerging artists
If you are an emerging artist, set reasonable expectations. While no one gets very far without a certain amount of ambition, it’s important to realistically structure your approach to getting what you want.
Sell Art
Best ways to talk about your art in order to sell art.
The best way to talk about your art is to start with the elements that you are most clear on. It’s really important not to waffle when you talk about art in general and particularly when addressing your own work. It’s most effective to directly respond to the questions being asked.
Artist Marketing
Artist marketing is also an attitude.
Marketing is also an attitude. Your own perception of your work can usher in desired perceptions from others. Many artists start apologizing for their work. Here’s a secret: the viewing audience wants you to succeed, and they want you to be confident because they don’t want to feel sorry for you.
Art Product
Art product and maintaining integrity as an artist.
Your attitude guides how you work with your materials. I have been in exhibitions the world over where I have shown next to artists who have simply poured their piles of rubbish onto the floor. I have witnessed artists hoping to get away with dramatic statements about the environment and ecology by simply grossing out the viewing audience, making hard-hitting abrupt and blunt comments, and using lazy forms of expression to masquerade as art.
See John Dahlsen’s Recent Works
