People often use the terms arts marketing and public relations (PR) interchangeably and both utilise many of the same tools, but the difference between the two has everything to do with motive.

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Marketing is done to sell your product. Public relations are a commitment to increase the visibility of you and your work and to enhance your mission or message.

Marketing encompasses advertising, product development, sales, pricing, promotions, communications, publicity and distribution.

Public relations are the business of generating goodwill toward an individual, cause, company or product.

PR activities are designed to increase community support and build awareness.

PR activities also include the development and maintenance of attitudes and understanding toward the objectives of an individual or an organisation.

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