Some artists believe that their ambitions, particularly when it comes to marketing in the arts, are best served by moving to a large city. If that’s what inspires you, great. But for those of us who prefer a quieter, maybe even idyllic setting, technology and easy travel make global marketing in the arts possible from anywhere.
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In the area of marketing in the arts, how difficult has it been to strike a balance between my “local” life in a small town and that which engages with the rest of the world?
I’ve found an easy balance with my local and broader commitments in the area of marketing in the arts, which have unfolded naturally over the years. I began to largely represent myself at one point, coinciding with the growth of the internet and more convenient travel, so it was easier to maintain contacts from a distance. Living in a regional area has helped me reach out to the international market and creating an early internet presence worked wonders in gaining international exposure and demand. That made it easier to decide when to work with dealers and galleries and it had unexpected results, such as having my work become part of the syllabus in parts of Australia, the US and the UK. It’s also important to have a good balance in your life, to get plenty of exercise, have lots of harmony with nature, meditation and a quiet place to work. I live in one of the most beautiful places on the planet. These things all benefit me as an artist living outside a major metropolitan centre.