Art Marketing
Art Writings Introduction 1
That question was this: how am I going to make a living out of my career as an artist?
Press Releases
If you live in a town or suburb where there are only two or three newspapers or magazines, pitch to your favourite one or at least to the newspaper and the magazine which you feel will best suit your ends. Make a connection with the editor if possible and let them know that you won’t be sending the same information out to their competition. If you do this you’re more likely to have a published verbatim alongside the excellent quality photograph you submit along with the media release.
Artists getting press
There is a fine line between pestering and simply being professional and following up. In my experience some of the best media coverage that I have had has come about through my providing a professional and detailed media release. That’s the first step. Following up on this is crucial, even just to find out whether the editor has received the press release that you have prepared.
Donating your art for fundraising auction events # 2
There were some events where I noticed my works were being bundled together with far too many other auction items, resulting in my work not achieving the kind of price that I was comfortable with. I think what happened with some of these events, was that people just became too focused on quantity and not quality and as a result some really good pieces of art were compromised.
I ended up consulting the local regional Gallery director for his opinion about how I should handle this matter and was advised to just simply stop putting my art up for auction in these local events. This was not easy for me to do because these events were being run by very good friends and many of my contemporaries continued to work up for auction at these events, so in some ways I felt like I separated myself, but it was necessary for me to protect the integrity of pricing scale of my work.
Donating your art for fundraising auction events # 1
While charity events can be great marketing opportunities for you, the mix of people who attend include people with no interest in art as well as potentially, the serious collector. Anything is possible, just be sure to manage your expectations.
Business cards and post cards
Sometimes you may wonder whether it’s worth the expense especially if you are producing 1000 or more postcards, in my experience it’s worth the expense simply because it becomes a postcard that people are more likely to hold onto or pass on.
Artist’s statements
I remember in one of my first exhibitions after I got out of art school, I made work with complicated theory, which was reflected in the work in a number of ways that was not very clear to the viewing public. For example many of the artworks were hanging off the wall in very strange angles. They were very odd shapes for canvases and works on paper, however it was not explained in any way that the public could fully understand it.
Artist Statement 2 on creating websites
I want to explain here, that expense and complication doesn’t have to be the case. I’m now going to teach you in the following explanation, how to set up what is known as a blog.
A blog is essentially a website. On the Internet these days, it is very easy to find blog sites that are free. One such site, which is owned by Google is called blogger.com.
There is also another one called WordPress.com, which is also a great blog facility. Follow these easy steps to set up your own site. Simply follow the prompts, which are as follows:
Artist Statement 1 on Creating Products
If you document your lecture or your public speaking engagement you’ll be doing a few things at once. Firstly you will be creating an archive, which is irreplaceable. This archive can be converted into a DVD in a reasonably simple manner at your own computer. This DVD once produced, can then be either sold at future speaking engagements or through your website. I can’t stress enough how important it is.
Artist Statement on Public Speaking 8
Speakers need to be able to sell what it is they’re speaking about. This can range from information about modern art, or about sculpture for example.
You need to understand that when you are standing in front of an audience delivering a lecture, making a public speaking engagement, you are selling whatever it is you’re speaking about.
See John Dahlsen’s Recent Works
