Art Marketing
Arts Marketing
Arts marketing today.
Websites are a cornerstone of arts marketing. Artists need to have Internet presence, and the best way to do this is by having a website, or at the very least a blog. When you approach a gallery director, you can lead them to your site for a snapshot of your work.
Selling Art
Selling art effectively means managing your time and also means placing a value on it.
Managing your time also means placing a value on it. I set aside time for silence and space. Do not assume that packing as many shows into a year is the right use of time.
Art and Business
With art and business, know what you want and set goals.
Visualize what it is you are seeking and what you expect out of your creative business. Artists all to often enter this business environment without knowing what they want or what is possible. When you are sitting alone in your studio and you’re wondering why you’re not having any success, have you ever asked yourself how much you’re willing to sacrifice for that success? Success often requires hard work and sacrifice. The degree to which you’re willing to go will be entirely up to you. Think carefully about what you really want to accomplish and set some goals to help you get there. If, for example, you want to have four exhibitions a year, start planning for them. Make the necessary connections. Have a target and set your goals.
Art and Good Business
Too few artists think of themselves as businesspersons. But art and good business go hand-in-hand: by practicing the art of good business, we sustain a lifetime as a practicing – and prospering – artist.
Arts Marketing Your Work
I’ve often wondered what arts marketing is selling, exactly. I’ve come to the conclusion that when we engage in arts marketing, we as artists are trading in transcendent experiences and altered mindsets, rather than mere objects.
Artist Sales
Art is the business of sharing worldview, but it’s also the business of artist sales in the face of stiff competition. No business would attempt to compete without a strategy, and without a business-minded plan, both artist sales and the impact of your art suffer.
Promoting Art
Promoting art is about promoting yourself, not in a crass, “see how wonderful I am” way, but in a way that promotes your vision, the core of what makes you…well, you. It takes courage, promoting art and putting yourself out there for public inspection, but so does creating art that tells your private truth.
Creative Arts Marketing
For some artists, creative arts marketing is a sort of accidental pursuit, a byproduct of the real work of making art. But in my case, an accident helped me see byproducts as art and brought a new dimension to my creative arts marketing at the same time.
Art Marketing
Art marketing doesn’t have to be a one-way communication from artist to audience, yet another “buy now” in a world flooded with them. Instead, the best art marketing is a give-and-take sharing of ideas, motivations, and passions.
Marketing in the Arts
Some artists believe that their ambitions, particularly when it comes to marketing in the arts, are best served by moving to a large city. If that’s what inspires you, great. But for those of us who prefer a quieter, maybe even idyllic setting, technology and easy travel make global marketing in the arts possible from anywhere.