Art Marketing

Arts Marketing

Arts marketing today.
Websites are a cornerstone of arts marketing. Artists need to have Internet presence, and the best way to do this is by having a website, or at the very least a blog. When you approach a gallery director, you can lead them to your site for a snapshot of your work.

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Art and Business

With art and business, know what you want and set goals.

Visualize what it is you are seeking and what you expect out of your creative business. Artists all to often enter this business environment without knowing what they want or what is possible. When you are sitting alone in your studio and you’re wondering why you’re not having any success, have you ever asked yourself how much you’re willing to sacrifice for that success? Success often requires hard work and sacrifice. The degree to which you’re willing to go will be entirely up to you. Think carefully about what you really want to accomplish and set some goals to help you get there. If, for example, you want to have four exhibitions a year, start planning for them. Make the necessary connections. Have a target and set your goals.

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Promoting Art

Promoting art is about promoting yourself, not in a crass, “see how wonderful I am” way, but in a way that promotes your vision, the core of what makes you…well, you. It takes courage, promoting art and putting yourself out there for public inspection, but so does creating art that tells your private truth.

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Marketing in the Arts

Some artists believe that their ambitions, particularly when it comes to marketing in the arts, are best served by moving to a large city. If that’s what inspires you, great. But for those of us who prefer a quieter, maybe even idyllic setting, technology and easy travel make global marketing in the arts possible from anywhere.

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See John Dahlsen’s Recent Works

Environmental Art by John Dahlsen

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