Artist Help & Tips
Artists marketing and building your brand.
As an artist, you are your brand. You should treat your approach to business development just like any other organisation that works to strengthen its brand over time, testing it in the marketplace and discovering what works.
Art Marketing Pitch.
In addition to sending press releases, the media’s attention is also grabbed by a strong, concise, convincing pitch in their inbox on or their voice-mail. The pitch is a two-three-sentence idea for a story that you are feeding to one editor at a time.
Artist deals and sales
How do artists negotiate deals with corporations?
A corporation wants to me to reproduce one of my paintings as a series of limited edition prints for their various office locations. How do I negotiate this deal?
Artist Contracts
What do I need to know about contracts?
Legal issues will arise during your career. You might face disputes with curators who may have agreed to cover expenses for an installation but who later remembers that conversation differently.
Art Copyright
Your creative work is immediately copyrighted the moment you make it. Any author of an original work owns the copyright to that work. Only you have the right to derive works, such as prints, from your own work. This right remains with you even after your work is sold. The new owner has bought your work but not its copyright, unless you have transferred it via contract.
Tips for art networking.
1. Ask yourself what your goals are before you go to an event. This will help you pick groups that best suit you. Some meetings are based more on learning, making contacts and/or volunteering, rather than on strictly making business connections.
Marketing my artwork to a social networking site.
The web has been known for issues of infringement related to images on social networking sites, the most common example of which is the use of images taken from these sites in advertisements, without permission.
How to show art at a prominent gallery?
In order to show at notable gallery you and your art have to be a total match. The quality of your art is only one step in the process. There’s also your resume, your reputation, your profile and standing in the art community, how you are to work with, your previous sales history, the quality of critical reviews of your past shows and much more.
Artists getting into Galleries.
I just graduated from art school. How do I break into galleries?
As I any profession, you have to begin at the beginning, and in the art world that means showing your art pretty much anywhere anyone will have you.
Artists supplementing their sales
Should I make limited edition inkjet prints of my art?
Generally no, unless you’ve got significant name recognition and your art is in such demand that you can’t make enough fast enough to satisfy buyers – or that your originals have gotten so expensive, hardly anybody can afford them.
See John Dahlsen’s Recent Works
