A study into one mans journey into the creative arts.
I started making sculptural pieces with some of the larger plastics that had been washing up on my local beaches. I made totems and installations made with thongs, coke bottles and all of these things.
With art promotion and success, it’s always a good policy to remember that the idea of being a successful artist is a very relative notion.
I have granted myself permission to use a variety of techniques, as I want. Success is sometimes feeling that one isn’t categorized or confined and having the courage to promote whatever you do well.
Art sales and the topic of finances
If the topic of finances terrifies you, remind yourself of this: you can have wealth, and you deserve wealth through your art sales.
Creating wealth as an artist
Everyone knows the stereotype of the poor starving artist. For you, this can become an irrelevant notion of the past. As presented in my seminars, I have created a systematic, practical approach to creating a platform using the Internet to share your creative endeavours.
Art and money while pursuing your art career.
You might also consider other at-home business opportunities, such as writing a book. (This process is outlined in detail in my “Art Insights” seminar.) Ultimately, you can publish your own book e-book or online newsletter and have different products all related to your field of art. Many possibilities exist for a varied income stream.
Art help with responsible financial management
Artists need to organize their money and protect and save their wealth. I have met many artists who were simply overwhelmed by financial planning. Most often they are responsible for the problem by not taking sufficient interest in their finances, and it is often necessary to twist an arm in order to persuade an artist to audit their income and take control.
Art and business success through using ‘The Parthenon Principle’.
To create an effective varied income stream we can look to the Parthenon Principle. If you have visited or seen the ancient Parthenon temple in Athens, you will recall its many Doric columns. These columns are the parallel between this surviving structure and the wealth we aim to build.
Art marketing for emerging artists
If you are an emerging artist, set reasonable expectations. While no one gets very far without a certain amount of ambition, it’s important to realistically structure your approach to getting what you want.
Best ways to talk about your art in order to sell art.
The best way to talk about your art is to start with the elements that you are most clear on. It’s really important not to waffle when you talk about art in general and particularly when addressing your own work. It’s most effective to directly respond to the questions being asked.
Artist marketing is also an attitude.
Marketing is also an attitude. Your own perception of your work can usher in desired perceptions from others. Many artists start apologizing for their work. Here’s a secret: the viewing audience wants you to succeed, and they want you to be confident because they don’t want to feel sorry for you.