Tough times are good times to regroup and rethink your strategy to sell art. If there is a lull around sales, take some time to reach out to your contacts, to put together a mailing, or re-shoot your work.

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I hesitate to suggest lowering your prices, because that can do more damage than good. If collectors are buying your work as an investment, they certainly don’t want to see is your work being sold for cheaper than what they paid for it.

To be fair to your clients and to protect the value of your work and their investments, don’t treat prices as arbitrary numbers.

The last thing a gallery director wants to see is people getting deals by circumventing their shop. If you are working with commercial galleries, be certain to have a conversation with them about how to approach sales outside the gallery.

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