The most important advice: take a deep breath. You are an artist; no one wants you to be anything but that. When it comes to writing about yourself or pitching your work, it’s perfectly normal to feel wildly uncomfortable.
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If you feel like your artist statement or your web copy is never done – it isn’t. Writing is a process and very rarely a product. Text can always be reworked and improved. Set goals, but be reasonable. Be fair to yourself and ask for help along the way. Writing about your art, like everything else, is a journey. Try your best to enjoy the ride. You may find that the struggle to define your work actually improves it.
