1. Make the most important point first.
2. Know the points you want to make before the interview.
3. Use positive body language.
4. Ask for any questions the reporter might…
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be able to share in advance.
5. Speak in short, quotable phrases.
6. Assume that nothing is off the record.
7. If you are on the air, don’t nod to indicate that you understand a question, because the gesture can be construed as agreement.
8. Never say “no comment.”
9. Don’t make light of a serious question.
10. Be grateful and thank the reporter at the beginning and at the closure of the interview.
