Although one of my favourite places to exhibit is in New York, I also love to show in many places on the international stage. I’ve been accustomed to exhibiting my art in many places other than my home country Australia, because of a number of reasons. I believe the primary reason is because of my work being different from standard practice.
One of the first things that I’d recommend for an artist when they’re contacting a gallery for the first time is to never do it cold.
There is a fine line between pestering and simply being professional and following up. In my experience some of the best media coverage that I have had has come about through my providing a professional and detailed media release. That’s the first step. Following up on this is crucial, even just to find out whether the editor has received the press release that you have prepared.
There were some events where I noticed my works were being bundled together with far too many other auction items, resulting in my work not achieving the kind of price that I was comfortable with. I think what happened with some of these events, was that people just became too focused on quantity and not quality and as a result some really good pieces of art were compromised.
I ended up consulting the local regional Gallery director for his opinion about how I should handle this matter and was advised to just simply stop putting my art up for auction in these local events. This was not easy for me to do because these events were being run by very good friends and many of my contemporaries continued to work up for auction at these events, so in some ways I felt like I separated myself, but it was necessary for me to protect the integrity of pricing scale of my work.
While charity events can be great marketing opportunities for you, the mix of people who attend include people with no interest in art as well as potentially, the serious collector. Anything is possible, just be sure to manage your expectations.
I have found it a great thing to see an artist who I have recommended to enter for a major competition, being actually hung. Sometimes it can be the launch pad for their whole career by being seen in a prominent museum or nationally recognized gallery as part of one of these prizes. The fact is you have to enter in order to have the possibility of being hung all of even possibly winning.
Read through the entry form and conditions thoroughly and ask around to see if the particular prize is reputable and recognized.
If the prize is an international one, check the details very clearly. Many young artists have fallen prey to paying large fees and attending exhibitions and competitions internationally because of the perceived boost for their career and recognition, only to later discover that the particular exhibition was not what they expected.
Sometimes you may wonder whether it’s worth the expense especially if you are producing 1000 or more postcards, in my experience it’s worth the expense simply because it becomes a postcard that people are more likely to hold onto or pass on.
Now it’s not a case of all bad stories. Of course there are exceptions and this is why I mention these cases. In my experience I have had some of the most amazing connections and experiences with certain art galleries and their directors. I remember one art gallery director who had a premium gallery in Western Australia and I was a member of his stable. He knew I had a certain amount of debt at the time and wanted to see how I would make my art being completely free of debt and certain of a regular income. So he cleared my debts for me and put me on a retainer, which lasted for well over a year. During this time I ended up producing some work, which to this day I am still very proud of. It was critically acclaimed and helped to establish me at the time. I will always be grateful to this particular person for his kindness and generosity.
You need to prove yourself over time and build your resume one line at a time, establishing consistent track records of successful shows. You need to convince gallery directors that you’re committed to making art. You must impress curators and critics. And you must demonstrate you’re capable of doing what’s expected – selling well and selling consistently. Galleries don’t establish artists’ reputations – they only enhance them.
I remember in one of my first exhibitions after I got out of art school, I made work with complicated theory, which was reflected in the work in a number of ways that was not very clear to the viewing public. For example many of the artworks were hanging off the wall in very strange angles. They were very odd shapes for canvases and works on paper, however it was not explained in any way that the public could fully understand it.
I want to explain here, that expense and complication doesn’t have to be the case. I’m now going to teach you in the following explanation, how to set up what is known as a blog.
A blog is essentially a website. On the Internet these days, it is very easy to find blog sites that are free. One such site, which is owned by Google is called blogger.com.
There is also another one called WordPress.com, which is also a great blog facility. Follow these easy steps to set up your own site. Simply follow the prompts, which are as follows:
If you document your lecture or your public speaking engagement you’ll be doing a few things at once. Firstly you will be creating an archive, which is irreplaceable. This archive can be converted into a DVD in a reasonably simple manner at your own computer. This DVD once produced, can then be either sold at future speaking engagements or through your website. I can’t stress enough how important it is.
John Dahlsen is an Australian found object sculptor.
After a 1983 fire destroyed most of his work, he took time to reflect on his career. While searching a beach for driftwood, he discovered what would turn out to be his most intriguing form of working material. ??Appalled at the amount of trash he encountered, he gathered over eighty bags of washed up garbage, returned to his studio and began a new chapter in his career.
Dahlsen refers to his found object sculptures as “environmental art.” These pieces display a wide range of forms, such as ten foot totems made of old sandals or pieces of plastic detritus sorted by colour and shape mounted between sheets of Plexiglas.
When he first started, he stumbled upon vast amounts of plastic ocean debris, collecting them in 80 jumbo garden bags full of beach-found litter. “When I first piled this collection up in my studio, I had friends drop by asking if I was okay!” he adds.
John didn’t see a giant mound of trash – rather, his unseen intelligence was at work. He saw a giant painter’s palate of colours and shapes, hues and forms: selections of yellow coloured plastics, the red, then the blues, the rope and strings, the plastic coke bottles, the thongs… the list goes on.
“As I worked with these objects, I became even more fascinated by the way they had been modified and weathered by the ocean and nature’s elements,” says Mr Dahlsen.
Initially, Dahlsen was responding to an instinct to clean the beach as he wandered along, but his tidy-ups triggered more than a sense of satisfaction:
“I was amazed at how pristine the beaches looked each time I left a location, but it was also during this collecting time that I became more intrigued by what nature had done to the plastics,” he says.
Once his loot arrived home, the artist set about creating his first environmental work, a semi-abstract “landscape” made from abandoned plastic objects assembled behind perspex.
While John’s art practice changes and evolves, his underlying commitment, as an artist has never wavered. He has always been motivated by a professional duty to be aware of and express current social, spiritual and environmental concerns through his art practice.
The central concerns of his work are with contemporary art practice. He has for many years been working with found and recycled objects, most hand-picked from somewhere along the Australian Coastline.
“The unabated dumping of thousands of tons of plastics has been expressed in my assemblages, installations, totems, digital prints and public artworks.
Found Object Art:??Using other objects that are found and recycled, John creates commissioned pieces for cities, parks and businesses. The objects differ depending upon what John finds and could range from recycled surfboards to concrete and metal. Below are examples of those commissioned pieces.??The first, entitled ‘The Guardian’ is made from scraps of steel guardrails and concrete pipe. The second, entitled ‘Convention Centre Jewell Sculpture’ is created from found objects such as fibre optics and stainless steel.
This piece will act as a celebration of roads and the city infrastructures. Historically, public art has been employed to soften the ‘blow’ of a city’s infrastructure and the predominance of tough and durable structures and the masculine elements of engineering.
The intention, as I see it, of this totemic structure is not to try and soften any image of roads and traffic, but to bring it to an artistic conclusion, where the artwork meets the challenges of its surroundings, reinterpreting it and not trying to digress from the very nature of roads, traffic and engineering with a contrasting message.
My aim is that this piece will create a sense of community ownership, whether amused, grateful bewildered or confronted, most will appreciate that the towns engineers and planners have made a serious effort, to install artwork between a major thoroughfare and an inner city community.
Similarly I am sure the local community will appreciate the artwork as its own by the very nature of its proximity to it and relate to its artistic and environmental message.
