1. Subscribe to your target publication and read it. You might be up to something that relates to a series they are doing. You need to be able to speak knowledgeably about the publication, their style and their readership.
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
The key to successful grant proposals is preparation. As an artist help it is good to know you are likely to find preliminary grant proposal writing steps to be the most time consuming as well as the most vital step of the process.
Your website can, and should be your best ally. As an artist help, what constitutes good copy is not only text that reads well and does a great job relaying the key messages of your work, but text that drives visitors to your site in the first place.
It is best to craft a statement and bio that are fairly unique to one another to start with, however, your bio statement should be written in third person and a statement written in first person.
I personally have a number of artists statements. These range from different times in my career, from different stylistic periods in my career and are of various lengths. An example of this is with my current artist statement. I have three different versions of this statement, depending upon where I am showing it or presenting it.
Marketing and promotional materials serve you best when they are easy to update, produce and disperse and when they reflect a professional image of you and your work that makes sense. In all of your materials you should include professional photography of your work. If the photograph quality is poor, this immediately reflects on your own artistic eye.
A Curriculum Vitae (CV) is your opportunity to market your arts successfully and list all of the shows in which your work has appeared, as well as to reference private collectors and museums that have purchased your work. A resume and a CV are often very similar, but a resume tends to be one or two pages, while a CV is comprehensive.
Arts marketing for artists, can be best achieved when artists don’t only see themselves as conveyors of information, intention and feeling and are moved to communicate their messages by means of two and three dimensional objects, performance, or sound.
With art promotion and success, it’s always a good policy to remember that the idea of being a successful artist is a very relative notion.
I have granted myself permission to use a variety of techniques, as I want. Success is sometimes feeling that one isn’t categorized or confined and having the courage to promote whatever you do well.
Art sales and the topic of finances
If the topic of finances terrifies you, remind yourself of this: you can have wealth, and you deserve wealth through your art sales.
Marketing the arts and separating the artist from the entrepreneur
The business side of the arts, which can both sustain individual artists and lead to wealth creation, needs to be encouraged and properly managed.
Competitions as a way to promote art
I personally am very selective about the art competitions that I choose to enter. In my earlier years I used to enter just about anything, simply because the prizes were so enticing.
Art and money while pursuing your art career.
You might also consider other at-home business opportunities, such as writing a book. (This process is outlined in detail in my “Art Insights” seminar.) Ultimately, you can publish your own book e-book or online newsletter and have different products all related to your field of art. Many possibilities exist for a varied income stream.
Art and business success through using ‘The Parthenon Principle’.
To create an effective varied income stream we can look to the Parthenon Principle. If you have visited or seen the ancient Parthenon temple in Athens, you will recall its many Doric columns. These columns are the parallel between this surviving structure and the wealth we aim to build.
Art marketing for emerging artists
If you are an emerging artist, set reasonable expectations. While no one gets very far without a certain amount of ambition, it’s important to realistically structure your approach to getting what you want.
Best ways to talk about your art in order to sell art.
The best way to talk about your art is to start with the elements that you are most clear on. It’s really important not to waffle when you talk about art in general and particularly when addressing your own work. It’s most effective to directly respond to the questions being asked.
Marketing artwork through approaching galleries
One of the first things that I’d recommend for an artist when they’re contacting the gallery for the first time is to never do it cold. Don’t just walk in off the street and expect that the gallery director will want to discuss your work with you.
Artist marketing is also an attitude.
Marketing is also an attitude. Your own perception of your work can usher in desired perceptions from others. Many artists start apologizing for their work. Here’s a secret: the viewing audience wants you to succeed, and they want you to be confident because they don’t want to feel sorry for you.
Be resourceful with your art businesses.
Artists should think both creatively and responsibly about supporting their income. I wish to instil the importance of flexibility in today’s economy and the benefits of a multi-tiered income stream to support artistic activities. A multi-tiered income stream is not a compromise – it is an intelligent means to continue to practice what you love.
