Art Marketing with Postcards

If you’re organising your own show (in an alternative space, rental gallery, student gallery, etc.), then you’ll probably be on your own to design and print your postcards. They are great for advertising shows, but also to put into your promotional material that you send to galleries. To create an effective postcard, start with a great photograph of your work.

Art Copyright

Your creative work is immediately copyrighted the moment you make it. Any author of an original work owns the copyright to that work. Only you have the right to derive works, such as prints, from your own work. This right remains with you even after your work is sold. The new owner has bought your work but not its copyright, unless you have transferred it via contract.

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