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It never ceases to amaze me how many ways that we can recycle and it’s a great thing that recycling has become so topical nowadays. I remember when I first started working with the found plastics that I discovered when I was walking the beaches collecting driftwood, to make my furniture. Given the fact that I wanted to use recycled driftwood to make my furniture, it was indicative that I had it in my system to want to reuse objects. It began for me with driftwood, well before it became fashionable to make furniture from this material.
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I have often been asked what my definition of success is and whether or not I consider myself successful. The parameters by which I define success are particularly wide. I don’t feel that it’s confined to financial success or necessarily aligned to fame, though it may be the case that someone is financially rewarded for what they do or receive generous accolades along the way.
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Artists have varying degrees of success at different points in their lives. These moments when experienced can test you in many ways, which can both increase that achievement or dilute its effect on your career. It depends often on how you respond to the success that comes your way.
Do you respond to success or do you react to success? It is exceptionally easy to undermine anything, but undermining success can be the simplest thing to do. Most people crave for positive achievements and accolades as much as they fear it and it is in both the craving and the fearing of success that the problems germinate and the possibility of undermining your achievements of success begin.
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Many galleries I’ve worked with have asked me to create smaller works, or works ‘like the one that sold’ etc. In the meantime I have continued to make whatever has been my whim. I have one of the most varied outputs in style of all the artists I know.
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I think this includes aspects of my career as an artist. In my own eyes, and in the eyes of those I have successfully convinced through my relentless media releases and PR campaigns, I am highly successful on most levels. In the meantime life goes on and different things become important in a career; sometimes this can mean total shifts in emphasis and direction.
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There are also times where we as artists feel we may have undermined our success by standing in the way of opportunities in some way, or that on reflection we may have preferred to approach one process or another in a vastly different way. Whatever the case, we experience challenges in our art careers for one reason only and that is to learn, develop and grow not only as an artist but also as a person.
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You will find through reading this it will become clear why when you walk through that door the first time, whether it be a gallery, an agent or a potential client, plan to walk through that door twelve times. This will develop your character to the point that after you hear a years worth of no’s you will still stay inspired because you have learnt from them by remembering it’s how you end something how it begins.
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I have learnt to market myself and I have learnt how to write press releases. I have developed a sound business sense and have made successful investments that have worked well for me. I have also made mistakes and learnt from them. I have realized there are certain secrets in all forms of work including the art business.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ
That question was this: how am I going to make a living out of my career as an artist?
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I’ve been very cautious to use materials in a way that for me is honest. My intention is to make something beautiful out of these objects. My intention is not to be out there waving my finger at people. The message is there. I am wanting to make something beautiful using a difficult medium. Especially with beach plastic, which waves an environmental red flag, because someone had to throw it there or it’s washing ashore.
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I believe we are at a point in time where we are about to take a quantum leap in consciousness. It is essential. The way that things are on the planet can’t continue like this and I feel that if each of us begins at home with ourselves with our own transformation we may have a chance of bringing this much-needed sense of oneness to our planet once again.
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I bought these plastics back to my studio to sift, sort, and colour-code for my assemblages, sculptures and installations. As I worked with these objects, I became even more fascinated by the way they had been modified and weathered by the ocean and nature’s elements. My challenge as an artist was to take these found objects, which might on first meeting have no apparent dialogue, and to work with them until they spoke and told their story, which included those underlying environmental messages inherent in the use of this kind of medium.
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People have expressed to me an awareness that manifests after seeing my found object artwork. When they walk the beach they feel awakened by possibilities.
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Many artists are now highlighting environmental concerns in their work, such as climate change. I am always hopeful that art can help shift awareness in a positive direction. I am also hopeful that the viewing public embraces these messages and is moved to act, for I firmly believe that at present we need all the help we can get to address the current ecological needs of our planet.
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In many ways because there is much less plastics on the beaches around where I live these days, I have also naturally moved on. I began working with recycled plastic bags, painting seascapes of the beaches I walked so many years collecting rubbish off and lately, working with recycled dead trees.
So in one sense yes, in my case consumption has encouraged artistic expression. I am not the only one, there are many more like me who are making successful comments on today’s consumerist society in various ways and mediums.
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I think it’s a great journey and I’ve been immensely nourished and continue to be nourished through my own practice as a meditator and one who is involved in my own sense of personal growth. This is also as I mentioned supported by my art practice, where I see the necessity to create art that is essentially silent at its core, suggesting a certain meditative quality in its very being. Not all artworks are capable of having this essence, however the intention is there with every work that I create.
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From those early days of making these wall based assemblages, the whole process orientation took shape which was to guide me through many twists and turns in my creativity, which had me exploring many mediums in the found object genre including sculpture, installation, public art, digital printing and a return to painting.
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This also has correlation with mankind today on some levels, as we see that those people who live reasonably affluent lives, are generally more inclined to appreciate art and are more likely the kind of people who do not wish to live without art. It seems all through history it has been like this, with the more wealthy elements in our society appreciating and fostering artistic endeavours.
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Your work in the studio is something completely different. The success that you have with the work that you create in your studio will stand alone by itself, you will either have successful breakthroughs which will make your work stand out or not; only time will tell. However, to get your work out there into galleries, in front of the general public and collectors, will need you to in some way, develop a systematic approach and to develop a systematic approach you will need an action plan.
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You must remember that everything in life happens in cycles. You will have highs and lows in your career. Successful individuals are the ones who persevere and don’t get swallowed up by any negativity that the lows can bring.
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