Art Business, Art Marketing, Art Seminars, Artist Help & Tips, Artist Integrity, Artist Success, FAQ, Selling Your Art
Career challenges will be things that you begin to look forward to instead of things you dread and avoid. No longer will you undermine your success. The art revelations and insights will naturally bring success, where your own personal reflections and vision will clear obstacles & provide direction. You will most importantly remember to breathe as you have your own unique personal experience & insights and develop your central artistic concerns with the confidence you always wanted and somewhere know you always had.
Art Business, Artist Help & Tips, Artist Success, FAQ
You’ve run the numbers, and hopefully removed any lingering fog around your money. Now it’s time to decide if you’re making enough of it. If you think your bank account could use a boost, set aside a few hours to ask yourself some serious questions.
Art Business, Artist Help & Tips, Artist Success
No business operates well without a budget. Your budget should be a realistic set of spending parameters. The more control over and security around your finances, the freer you’ll feel when it’s time to be creative.
![How to manage money as an artist. Part 1.]()
Art Business, Artist Help & Tips, Artist Success, FAQ
Part I: Funding your practice.
Supporting your practice can produce emotional fits. Money is a delicate subject no matter what field you are in.
Art Business, Art Marketing, Artist Success
Sometimes the challenge is not selling your work, but convincing people that they should buy anything at all!
Art Business, Artist Help & Tips, Artist Success, Selling Your Art
In theory, art is priceless. In reality, it’s not. It’s hard to attach numbers to your work. In order to have success in your art, start by reviewing the sales of previous work. This can begin to establish your prices.
Art Business, Art Marketing, Art Seminars, Selling Your Art
Marketing the arts and separating the artist from the entrepreneur
The business side of the arts, which can both sustain individual artists and lead to wealth creation, needs to be encouraged and properly managed.
Art Business, Art Seminars, Artist Success, Start Here
Creating wealth as an artist
Everyone knows the stereotype of the poor starving artist. For you, this can become an irrelevant notion of the past. As presented in my seminars, I have created a systematic, practical approach to creating a platform using the Internet to share your creative endeavours.
Art Business, Art Marketing, Artist Success, Selling Your Art
Art and money while pursuing your art career.
You might also consider other at-home business opportunities, such as writing a book. (This process is outlined in detail in my “Art Insights” seminar.) Ultimately, you can publish your own book e-book or online newsletter and have different products all related to your field of art. Many possibilities exist for a varied income stream.
Art Business, Art Marketing, Artist Success, Selling Your Art
Art and business success through using ‘The Parthenon Principle’.
To create an effective varied income stream we can look to the Parthenon Principle. If you have visited or seen the ancient Parthenon temple in Athens, you will recall its many Doric columns. These columns are the parallel between this surviving structure and the wealth we aim to build.
Art Business, Art Marketing, Artist Success, Selling Your Art, Start Here
Art marketing for emerging artists
If you are an emerging artist, set reasonable expectations. While no one gets very far without a certain amount of ambition, it’s important to realistically structure your approach to getting what you want.
Art Business, Art Marketing, Artist Success, Selling Your Art, Start Here
Best ways to talk about your art in order to sell art.
The best way to talk about your art is to start with the elements that you are most clear on. It’s really important not to waffle when you talk about art in general and particularly when addressing your own work. It’s most effective to directly respond to the questions being asked.
Art Marketing
Marketing artwork through approaching galleries
One of the first things that I’d recommend for an artist when they’re contacting the gallery for the first time is to never do it cold. Don’t just walk in off the street and expect that the gallery director will want to discuss your work with you.
Art Business, Art Marketing, Artist Success, Selling Your Art
Artist marketing is also an attitude.
Marketing is also an attitude. Your own perception of your work can usher in desired perceptions from others. Many artists start apologizing for their work. Here’s a secret: the viewing audience wants you to succeed, and they want you to be confident because they don’t want to feel sorry for you.
Art Business, Art Marketing, Artist Success, Selling Your Art
Be resourceful with your art businesses.
Artists should think both creatively and responsibly about supporting their income. I wish to instil the importance of flexibility in today’s economy and the benefits of a multi-tiered income stream to support artistic activities. A multi-tiered income stream is not a compromise – it is an intelligent means to continue to practice what you love.
Art Marketing
Arts marketing today.
Websites are a cornerstone of arts marketing. Artists need to have Internet presence, and the best way to do this is by having a website, or at the very least a blog. When you approach a gallery director, you can lead them to your site for a snapshot of your work.
Art Business, Art Marketing, Artist Success, Selling Your Art
With art and business, know what you want and set goals.
Visualize what it is you are seeking and what you expect out of your creative business. Artists all to often enter this business environment without knowing what they want or what is possible. When you are sitting alone in your studio and you’re wondering why you’re not having any success, have you ever asked yourself how much you’re willing to sacrifice for that success? Success often requires hard work and sacrifice. The degree to which you’re willing to go will be entirely up to you. Think carefully about what you really want to accomplish and set some goals to help you get there. If, for example, you want to have four exhibitions a year, start planning for them. Make the necessary connections. Have a target and set your goals.
Art Business, Art Marketing, Artist Success, Selling Your Art
Art is the business of sharing worldview, but it’s also the business of artist sales in the face of stiff competition. No business would attempt to compete without a strategy, and without a business-minded plan, both artist sales and the impact of your art suffer.
Art Marketing, Artist Success, Selling Your Art
For some artists, creative arts marketing is a sort of accidental pursuit, a byproduct of the real work of making art. But in my case, an accident helped me see byproducts as art and brought a new dimension to my creative arts marketing at the same time.
Artist Success, Selling Your Art, Start Here
The necessity of selling art can lead creative expansion to a dead end. “If I head in a new direction,” we ask, “will my audience follow?” My experience, though, is that striking out for largely unmapped territories is what makes the resulting art appealing to so many. And it’s what makes selling art so rewarding – in both financial and spiritual terms.
