I’ve often wondered what arts marketing is selling, exactly. I’ve come to the conclusion that when we engage in arts marketing, we as artists are trading in transcendent experiences and altered mindsets, rather than mere objects.
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When it comes to arts marketing, ultimately, as I actively market my work, what do I hope viewers get from the work I’m producing?
I hope, through the way I go about my arts marketing, viewers get a sense of oneness with everything from the work I’m producing. Making this art is a way of sharing my messages about the need to care for our environment and about the aesthetic experience of appreciating artworks. I believe humanity is at a critical point, with the planet in a fragile ecological state and global warming hastening major changes. I hope people enjoy my work at many levels and can identify with each piece in various ways. I also hope the viewing public can embrace messages in other artists’ work, particularly when they express strong environmental and social statements intelligently and with a high degree of aesthetic complexity.
