For some artists, creative arts marketing is a sort of accidental pursuit, a byproduct of the real work of making art. But in my case, an accident helped me see byproducts as art and brought a new dimension to my creative arts marketing at the same time.

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Creative arts marketing and reflections on direction.
I see myself continuing to have a solid Creative arts marketing programme through sharing my body of work through lectures and seminars, while continuing to make art. I would like to share helpful information in many products and lectures with a very wide audience that they can use to develop their own skills and have insights into their own work and themselves.One of the most profound shifts in direction that has occurred for me came about when a very good friend of mine had an aircraft accident. The light aircraft he was a passenger in crashed and he was very badly hurt. I ended up spending quite a bit of time by his bed while he was in hospital, just being there for him for a few months. His head had been badly injured, and he had serious burns to his body. Spending so much time with him, I had experienced a shift in my awareness. This whole garish process didn’t phase me, and I wasn’t aware of my tolerance for it beforehand.
I would take occasional breaks from my hospital visits and garner driftwood and plastics from very remote beaches in South-eastern Victoria in Australia, as a way of having some time out. Something in me was not grossed out about picking up huge volumes of rubbish, and I think my experience in that hospital helped to get me there.

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