The obvious answer is art supplies, studio rent, office supplies, photography, promotion, professional memberships, equipment and software. Keep all your
In theory, art is priceless. In reality, it’s not. It’s hard to attach numbers to your work. In order to have success in your art, start by reviewing the sales of previous work. This can begin to establish your prices.
When you sit down to write or revise your artist statement, it’s firstly important to understand the objective of the exercise. People who read it may include gallery directors, potential clients and journalists. Your goal is to give them some frameworks around your work with which they can better view and understand it.
Your website can, and should be your best ally. As an artist help, what constitutes good copy is not only text that reads well and does a great job relaying the key messages of your work, but text that drives visitors to your site in the first place.
If you find yourself staring vacantly into the whiteness of your page, or if you’ve already written your statement and your bio but they leave you cold, as an artist tip, limber yourself up by borrowing – momentarily – someone else’s insight.
It is best to craft a statement and bio that are fairly unique to one another to start with, however, your bio statement should be written in third person and a statement written in first person.
I personally have a number of artists statements. These range from different times in my career, from different stylistic periods in my career and are of various lengths. An example of this is with my current artist statement. I have three different versions of this statement, depending upon where I am showing it or presenting it.
Marketing and promotional materials serve you best when they are easy to update, produce and disperse and when they reflect a professional image of you and your work that makes sense. In all of your materials you should include professional photography of your work. If the photograph quality is poor, this immediately reflects on your own artistic eye.
A Curriculum Vitae (CV) is your opportunity to market your arts successfully and list all of the shows in which your work has appeared, as well as to reference private collectors and museums that have purchased your work. A resume and a CV are often very similar, but a resume tends to be one or two pages, while a CV is comprehensive.
Arts marketing for artists, can be best achieved when artists don’t only see themselves as conveyors of information, intention and feeling and are moved to communicate their messages by means of two and three dimensional objects, performance, or sound.
Art sales and the topic of finances
If the topic of finances terrifies you, remind yourself of this: you can have wealth, and you deserve wealth through your art sales.