Art Business
Art Businesses
Be resourceful with your art businesses.
Artists should think both creatively and responsibly about supporting their income. I wish to instil the importance of flexibility in today’s economy and the benefits of a multi-tiered income stream to support artistic activities. A multi-tiered income stream is not a compromise – it is an intelligent means to continue to practice what you love.
Art and Business
With art and business, know what you want and set goals.
Visualize what it is you are seeking and what you expect out of your creative business. Artists all to often enter this business environment without knowing what they want or what is possible. When you are sitting alone in your studio and you’re wondering why you’re not having any success, have you ever asked yourself how much you’re willing to sacrifice for that success? Success often requires hard work and sacrifice. The degree to which you’re willing to go will be entirely up to you. Think carefully about what you really want to accomplish and set some goals to help you get there. If, for example, you want to have four exhibitions a year, start planning for them. Make the necessary connections. Have a target and set your goals.
Art and Good Business
Too few artists think of themselves as businesspersons. But art and good business go hand-in-hand: by practicing the art of good business, we sustain a lifetime as a practicing – and prospering – artist.
Artist Help
A lot of artist help has to do with technique, but what about self worth, the sense that your art is worth making – not to mention selling – in the first place? Surprisingly, the best source of this most valuable form of artist help that I’ve found comes not from the art community but from a nuclear power plant repair specialist.
Arts Marketing Your Work
I’ve often wondered what arts marketing is selling, exactly. I’ve come to the conclusion that when we engage in arts marketing, we as artists are trading in transcendent experiences and altered mindsets, rather than mere objects.
Artist Sales
Art is the business of sharing worldview, but it’s also the business of artist sales in the face of stiff competition. No business would attempt to compete without a strategy, and without a business-minded plan, both artist sales and the impact of your art suffer.
Art Pricing
If your work is made of found objects and recycled materials, is it rubbish – and subject to rubbish art pricing? Or is it a work whose value far transcends that of which it is made? When it comes to art pricing and an audience’s willingness to value your art, education makes all the difference.
Artist Help
A lot of artist help has to do with technique, but what about self worth, the sense that your art is worth making – not to mention selling – in the first place? Surprisingly, the best source of this most valuable form of artist help that I’ve found comes not from the art community but from a nuclear power plant repair specialist.
Art Marketing
Art marketing doesn’t have to be a one-way communication from artist to audience, yet another “buy now” in a world flooded with them. Instead, the best art marketing is a give-and-take sharing of ideas, motivations, and passions.
Marketing in the Arts
Some artists believe that their ambitions, particularly when it comes to marketing in the arts, are best served by moving to a large city. If that’s what inspires you, great. But for those of us who prefer a quieter, maybe even idyllic setting, technology and easy travel make global marketing in the arts possible from anywhere.
See John Dahlsen’s Recent Works
