Art Business, Art Marketing, Artist Help & Tips, Artist Integrity, Artist Success, FAQ, Start Here
Taking the leap into exhibiting your first body of work can be either daunting and/or a natural progression from being in the studio. It all depends on you.
Exhibiting can be seen as solely a part of the creative process, in that if you can deal in a positive way with the commercial reality of selling your art, by having a gallery do it for you or by doing it yourself, where you can be proactive with gallery directors and staff or the general public and collectors, then you will be a natural.
Art Business, Art Marketing, Art Seminars, Artist Help & Tips, Artist Integrity, Artist Success, FAQ, Selling Your Art
Career challenges will be things that you begin to look forward to instead of things you dread and avoid. No longer will you undermine your success. The art revelations and insights will naturally bring success, where your own personal reflections and vision will clear obstacles & provide direction. You will most importantly remember to breathe as you have your own unique personal experience & insights and develop your central artistic concerns with the confidence you always wanted and somewhere know you always had.
Art Business, Art Marketing, Art Marketing Test, Art Seminars, Artist Help & Tips, Artist Integrity, Artist Success, FAQ, Selling Your Art
This can help with future directions and can also act as a signpost for yourself about important and pivotal times in your career, times which you may want to elaborate about clearly in lectures or in your own writings about your work.
Art Business, Art Marketing, Art Seminars, Artist Help & Tips, Artist Integrity, Artist Success, FAQ, Start Here
When you’re having an exhibition of new work and it doesn’t sell – that can be difficult. Again, I would have to talk about relativity. It’s tough if you don’t sell work at an exhibition, especially if you put a lot of time and money into the show. But that pales in significance when compared to being dealt a bad hand when you least expect it.
Art Business, Art Marketing, Art Seminars, Artist Help & Tips, Artist Integrity, Artist Success, FAQ, Selling Your Art
I am enjoying my role as a mediator between nature and humans, expressing universal truths in my work and inspiring viewers as much as I am able.
Art Business, Art Marketing, Artist Help & Tips, Artist Integrity, Artist Success, FAQ, Selling Your Art, Start Here
I have often been asked what my definition of success is and whether or not I consider myself successful. The parameters by which I define success are particularly wide. I don’t feel that it’s confined to financial success or necessarily aligned to fame, though it may be the case that someone is financially rewarded for what they do or receive generous accolades along the way.
Art Business, Art Marketing, Art Seminars, Artist Help & Tips, Artist Success, Selling Your Art
Many galleries I’ve worked with have asked me to create smaller works, or works ‘like the one that sold’ etc. In the meantime I have continued to make whatever has been my whim. I have one of the most varied outputs in style of all the artists I know.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
I think this includes aspects of my career as an artist. In my own eyes, and in the eyes of those I have successfully convinced through my relentless media releases and PR campaigns, I am highly successful on most levels. In the meantime life goes on and different things become important in a career; sometimes this can mean total shifts in emphasis and direction.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art, Start Here
There are also times where we as artists feel we may have undermined our success by standing in the way of opportunities in some way, or that on reflection we may have preferred to approach one process or another in a vastly different way. Whatever the case, we experience challenges in our art careers for one reason only and that is to learn, develop and grow not only as an artist but also as a person.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
You will find through reading this it will become clear why when you walk through that door the first time, whether it be a gallery, an agent or a potential client, plan to walk through that door twelve times. This will develop your character to the point that after you hear a years worth of no’s you will still stay inspired because you have learnt from them by remembering it’s how you end something how it begins.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ
That question was this: how am I going to make a living out of my career as an artist?
Art Business, Art Marketing, Artist Help & Tips, Artist Success, Start Here
If you live in a town or suburb where there are only two or three newspapers or magazines, pitch to your favourite one or at least to the newspaper and the magazine which you feel will best suit your ends. Make a connection with the editor if possible and let them know that you won’t be sending the same information out to their competition. If you do this you’re more likely to have a published verbatim alongside the excellent quality photograph you submit along with the media release.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
There is a fine line between pestering and simply being professional and following up. In my experience some of the best media coverage that I have had has come about through my providing a professional and detailed media release. That’s the first step. Following up on this is crucial, even just to find out whether the editor has received the press release that you have prepared.
Art Business, Art Marketing, Artist Help & Tips, Artist Success
There were some events where I noticed my works were being bundled together with far too many other auction items, resulting in my work not achieving the kind of price that I was comfortable with. I think what happened with some of these events, was that people just became too focused on quantity and not quality and as a result some really good pieces of art were compromised.
I ended up consulting the local regional Gallery director for his opinion about how I should handle this matter and was advised to just simply stop putting my art up for auction in these local events. This was not easy for me to do because these events were being run by very good friends and many of my contemporaries continued to work up for auction at these events, so in some ways I felt like I separated myself, but it was necessary for me to protect the integrity of pricing scale of my work.
Art Business, Art Marketing, Artist Help & Tips, Artist Success
While charity events can be great marketing opportunities for you, the mix of people who attend include people with no interest in art as well as potentially, the serious collector. Anything is possible, just be sure to manage your expectations.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, Selling Your Art
Sometimes you may wonder whether it’s worth the expense especially if you are producing 1000 or more postcards, in my experience it’s worth the expense simply because it becomes a postcard that people are more likely to hold onto or pass on.
Art Business, Art Marketing, Artist Help & Tips, Artist Success
I remember in one of my first exhibitions after I got out of art school, I made work with complicated theory, which was reflected in the work in a number of ways that was not very clear to the viewing public. For example many of the artworks were hanging off the wall in very strange angles. They were very odd shapes for canvases and works on paper, however it was not explained in any way that the public could fully understand it.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
I want to explain here, that expense and complication doesn’t have to be the case. I’m now going to teach you in the following explanation, how to set up what is known as a blog.
A blog is essentially a website. On the Internet these days, it is very easy to find blog sites that are free. One such site, which is owned by Google is called blogger.com.
There is also another one called WordPress.com, which is also a great blog facility. Follow these easy steps to set up your own site. Simply follow the prompts, which are as follows:
Art Business, Art Marketing, Art Seminars, Artist Help & Tips, Artist Success, FAQ
If you document your lecture or your public speaking engagement you’ll be doing a few things at once. Firstly you will be creating an archive, which is irreplaceable. This archive can be converted into a DVD in a reasonably simple manner at your own computer. This DVD once produced, can then be either sold at future speaking engagements or through your website. I can’t stress enough how important it is.
Art Marketing, Art Seminars, Artist Help & Tips, Artist Success, FAQ, Start Here
Speakers need to be able to sell what it is they’re speaking about. This can range from information about modern art, or about sculpture for example.
You need to understand that when you are standing in front of an audience delivering a lecture, making a public speaking engagement, you are selling whatever it is you’re speaking about.
