If your work is made of found objects and recycled materials, is it rubbish – and subject to rubbish art pricing? Or is it a work whose value far transcends that of which it is made? When it comes to art pricing and an audience’s willingness to value your art, education makes all the difference.
A lot of artist help has to do with technique, but what about self worth, the sense that your art is worth making – not to mention selling – in the first place? Surprisingly, the best source of this most valuable form of artist help that I’ve found comes not from the art community but from a nuclear power plant repair specialist.
The necessity of selling art can lead creative expansion to a dead end. “If I head in a new direction,” we ask, “will my audience follow?” My experience, though, is that striking out for largely unmapped territories is what makes the resulting art appealing to so many. And it’s what makes selling art so rewarding – in both financial and spiritual terms.
Art marketing doesn’t have to be a one-way communication from artist to audience, yet another “buy now” in a world flooded with them. Instead, the best art marketing is a give-and-take sharing of ideas, motivations, and passions.
An arts marketing plan – especially when you work it yourself – benefits from the same sense of balance you’d bring to any creative composition. Equal parts personal and public, creating and selling, inhaling beauty and then exhaling it make for an arts marketing plan that tips the scales in an artist’s favour.
Art helps you to transform. I’ve gone through several distinct phases in my career, creating a diverse body of work. The following factors are what led me to change my approach.
Art helps, in part, by building bridges to expanded consciousness. But art helps also when it destroys that to which you cling too tightly. And art helps most when it burns you right down to the bones, as it did to me.
What does art success mean? Fame? Fortune? Or does it go deeper than that? It depends on who you are and what you want as an artist, but I think true art success is more than finances and face-time – and I learned that from a three year-old.
I can provide a list of business advice points for artists as a guideline help prompt artists to remember in a few easy steps how to be clear with business.
I can help you create an effective and a proven varied income stream as a wealth creation for artists through creating artist’s products for sale on the Internet through teaching a principle called the Parthenon principal.
I can help you create an effective and a proven varied income stream as a wealth creation for artists through creating artist’s products for sale on the Internet through teaching a principle called the Parthenon principal. This is simply referring to setting up a multi-tiered or multi-pillared income stream.
