Art Marketing, Artist Help & Tips, FAQ, Selling Your Art
If you’re organising your own show (in an alternative space, rental gallery, student gallery, etc.), then you’ll probably be on your own to design and print your postcards. They are great for advertising shows, but also to put into your promotional material that you send to galleries. To create an effective postcard, start with a great photograph of your work.
Art Business, Art Marketing, Artist Help & Tips
As an artist, you are your brand. You should treat your approach to business development just like any other organisation that works to strengthen its brand over time, testing it in the marketplace and discovering what works.
Art Business, Art Marketing, Artist Help & Tips, Artist Success
In addition to sending press releases, the media’s attention is also grabbed by a strong, concise, convincing pitch in their inbox on or their voice-mail. The pitch is a two-three-sentence idea for a story that you are feeding to one editor at a time.
Art Business, Artist Help & Tips, Artist Success
How do artists negotiate deals with corporations?
A corporation wants to me to reproduce one of my paintings as a series of limited edition prints for their various office locations. How do I negotiate this deal?
Art Business, Artist Help & Tips, Artist Success, FAQ
What do I need to know about contracts?
Legal issues will arise during your career. You might face disputes with curators who may have agreed to cover expenses for an installation but who later remembers that conversation differently.
Art Business, Artist Help & Tips, Artist Success, FAQ
Your creative work is immediately copyrighted the moment you make it. Any author of an original work owns the copyright to that work. Only you have the right to derive works, such as prints, from your own work. This right remains with you even after your work is sold. The new owner has bought your work but not its copyright, unless you have transferred it via contract.
Art Marketing, Artist Help & Tips, Artist Success, FAQ
1. Ask yourself what your goals are before you go to an event. This will help you pick groups that best suit you. Some meetings are based more on learning, making contacts and/or volunteering, rather than on strictly making business connections.
Art Business, Art Marketing, Artist Help & Tips, FAQ
The web has been known for issues of infringement related to images on social networking sites, the most common example of which is the use of images taken from these sites in advertisements, without permission.
Art Business, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
In order to show at notable gallery you and your art have to be a total match. The quality of your art is only one step in the process. There’s also your resume, your reputation, your profile and standing in the art community, how you are to work with, your previous sales history, the quality of critical reviews of your past shows and much more.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
I just graduated from art school. How do I break into galleries?
As I any profession, you have to begin at the beginning, and in the art world that means showing your art pretty much anywhere anyone will have you.
Art Business, Artist Help & Tips, Artist Success, Selling Your Art
Should I make limited edition inkjet prints of my art?
Generally no, unless you’ve got significant name recognition and your art is in such demand that you can’t make enough fast enough to satisfy buyers – or that your originals have gotten so expensive, hardly anybody can afford them.
Art Business, Artist Help & Tips, Artist Success, Selling Your Art
When consumer confidence is down, so are art sales. Even people who aren’t that impacted by the soft economy are hesitant to spend because they aren’t sure what lurks in the future.
Art Business, Artist Help & Tips, Artist Success
Whether at a private studio, in a gallery or in a museum, voyeurs and buyers alike want to hear and read about the artist they’re interested in. Information that buyers commonly seek may include:
Art Business, Art Marketing, Artist Success
Sometimes the challenge is not selling your work, but convincing people that they should buy anything at all!
Artist Help & Tips, Artist Success
A budget doesn’t come our of thin air, so before you start you must be clear about exactly what you’re going to do and how you intend to do it. That will help you create a list of project expenses.
Art Business, Art Marketing, Artist Help & Tips, Artist Success
With proper planning, your anxiety about the outcome of your goal will be replaced by directed activity. Practice developing an action plan for a single short-term goal.
Art Business, Art Marketing, Artist Help & Tips, Artist Success
When an editor or a journalist receives a release in their inbox or finds it on an online press release database, they understand they will not have exclusive rights to this news and that, in fact, this release has been sent to dozens or hundreds or even thousands of contacts. It is also understood that if a publication or blog wants to use the content of this press release, they can borrow it word for word. This is why it’s important to spend hours poring over your release, crafting quotes and fact checking your information.
Art Business, Art Marketing, Artist Help & Tips
There are entire books dedicated to the science of getting press coverage, all of which are subject to obsolescence with every passing day due to the chaotic and ever-changing media landscape.
Art Business, Artist Help & Tips, Artist Success
Know the points you want to make before the interview.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
1. Subscribe to your target publication and read it. You might be up to something that relates to a series they are doing. You need to be able to speak knowledgeably about the publication, their style and their readership.
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