Artists convincing people that art is worth buying
Sometimes the challenge is not selling your work, but convincing people that they should buy anything at all!
Artists getting more press with a press release
When an editor or a journalist receives a release in their inbox or finds it on an online press release database, they understand they will not have exclusive rights to this news and that, in fact, this release has been sent to dozens or hundreds or even thousands of contacts. It is also understood that if a publication or blog wants to use the content of this press release, they can borrow it word for word. This is why it’s important to spend hours poring over your release, crafting quotes and fact checking your information.
Getting press with a press release about art
There are entire books dedicated to the science of getting press coverage, all of which are subject to obsolescence with every passing day due to the chaotic and ever-changing media landscape.
Top ten tricks for getting art marketing publicity.
1. Subscribe to your target publication and read it. You might be up to something that relates to a series they are doing. You need to be able to speak knowledgeably about the publication, their style and their readership.
An outline for a good media strategy to market your art.
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Arts marketing and public relations.
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Artist help with writing successful grant applications
The key to successful grant proposals is preparation. As an artist help it is good to know you are likely to find preliminary grant proposal writing steps to be the most time consuming as well as the most vital step of the process.
Sell art successfully in tough times
I hesitate to suggest lowering your prices, because that can do more damage than good. If collectors are buying your work as an investment, they certainly don’t want to see is your work being sold for cheaper than what they paid for it.
Art tips for charity art auctions
While charity events can be great marketing opportunities for you, the mix of people who attend include people with no interest in art as well as, potentially, the serious collector. Anything is possible, just be sure to manage your expectations.
Artists help with how to get grants, residencies and funding for artists.
As with self-promotion, fundraising can take you out of the safety of your studio and into competitive situations that won’t feel comfortable at first. It’s important to not let fear and insecurity show itself in your grant application.
What constitutes an art business related expense?
The obvious answer is art supplies, studio rent, office supplies, photography, promotion, professional memberships, equipment and software. Keep all your
Help with the artist statement and biography.
It is best to craft a statement and bio that are fairly unique to one another to start with, however, your bio statement should be written in third person and a statement written in first person.
I personally have a number of artists statements. These range from different times in my career, from different stylistic periods in my career and are of various lengths. An example of this is with my current artist statement. I have three different versions of this statement, depending upon where I am showing it or presenting it.
Marketing the arts and the components of an artist’s successful CV and promotional material.
A Curriculum Vitae (CV) is your opportunity to market your arts successfully and list all of the shows in which your work has appeared, as well as to reference private collectors and museums that have purchased your work. A resume and a CV are often very similar, but a resume tends to be one or two pages, while a CV is comprehensive.
Arts marketing & being articulate as an artist
Arts marketing for artists, can be best achieved when artists don’t only see themselves as conveyors of information, intention and feeling and are moved to communicate their messages by means of two and three dimensional objects, performance, or sound.
Art Product
Art product and maintaining integrity as an artist.
Your attitude guides how you work with your materials. I have been in exhibitions the world over where I have shown next to artists who have simply poured their piles of rubbish onto the floor. I have witnessed artists hoping to get away with dramatic statements about the environment and ecology by simply grossing out the viewing audience, making hard-hitting abrupt and blunt comments, and using lazy forms of expression to masquerade as art.
Art and Business
With art and business, know what you want and set goals.
Visualize what it is you are seeking and what you expect out of your creative business. Artists all to often enter this business environment without knowing what they want or what is possible. When you are sitting alone in your studio and you’re wondering why you’re not having any success, have you ever asked yourself how much you’re willing to sacrifice for that success? Success often requires hard work and sacrifice. The degree to which you’re willing to go will be entirely up to you. Think carefully about what you really want to accomplish and set some goals to help you get there. If, for example, you want to have four exhibitions a year, start planning for them. Make the necessary connections. Have a target and set your goals.
See John Dahlsen’s Recent Works
