Art Marketing
Top ten tricks for getting art marketing publicity.
1. Subscribe to your target publication and read it. You might be up to something that relates to a series they are doing. You need to be able to speak knowledgeably about the publication, their style and their readership.
An outline for a good media strategy to market your art.
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Arts marketing and public relations.
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Artist help with writing successful grant applications
The key to successful grant proposals is preparation. As an artist help it is good to know you are likely to find preliminary grant proposal writing steps to be the most time consuming as well as the most vital step of the process.
Artist help writing copy for your website.
Your website can, and should be your best ally. As an artist help, what constitutes good copy is not only text that reads well and does a great job relaying the key messages of your work, but text that drives visitors to your site in the first place.
Help with the artist statement and biography.
It is best to craft a statement and bio that are fairly unique to one another to start with, however, your bio statement should be written in third person and a statement written in first person.
I personally have a number of artists statements. These range from different times in my career, from different stylistic periods in my career and are of various lengths. An example of this is with my current artist statement. I have three different versions of this statement, depending upon where I am showing it or presenting it.
Creating effective arts marketing materials.
Marketing and promotional materials serve you best when they are easy to update, produce and disperse and when they reflect a professional image of you and your work that makes sense. In all of your materials you should include professional photography of your work. If the photograph quality is poor, this immediately reflects on your own artistic eye.
Marketing the arts and the components of an artist’s successful CV and promotional material.
A Curriculum Vitae (CV) is your opportunity to market your arts successfully and list all of the shows in which your work has appeared, as well as to reference private collectors and museums that have purchased your work. A resume and a CV are often very similar, but a resume tends to be one or two pages, while a CV is comprehensive.
Arts marketing & being articulate as an artist
Arts marketing for artists, can be best achieved when artists don’t only see themselves as conveyors of information, intention and feeling and are moved to communicate their messages by means of two and three dimensional objects, performance, or sound.
Art Promotion and Success
With art promotion and success, it’s always a good policy to remember that the idea of being a successful artist is a very relative notion.
I have granted myself permission to use a variety of techniques, as I want. Success is sometimes feeling that one isn’t categorized or confined and having the courage to promote whatever you do well.
See John Dahlsen’s Recent Works
