An arts marketing plan – especially when you work it yourself – benefits from the same sense of balance you’d bring to any creative composition. Equal parts personal and public, creating and selling, inhaling beauty and then exhaling it make for an arts marketing plan that tips the scales in an artist’s favour.
With arts marketing, a common question asked of me has been did I market my art work as “environmental” in the beginning?
A primary form of my art and marketing is to spend a significant amount of time giving lectures about my work.
For creative types, art and marketing go together about as well as oil and water. But really, marketing can be an art in its own right, a performing art that amplifies the message you whisper through your physical creations.
Promoting art isn’t so much about the art itself as the issue or feeling the art speaks to. So what drives you to create art? For me, it’s often oneness with humanity and ecological concerns. For you it may be different, but whatever gets you going is the key to exciting audiences and successfully promoting your art.
John Dahlsen is a leader in his field of Environmental art. He has developed a number of products, which include books, e-books, CDs, DVDs, subscriber based newsletters and seminars, which can help give vital assistance with the more pressing questions artists are currently facing with today’s unpredictable economy.
I intend to assist with understanding in these areas, by posting these thoughts about the current crisis, most probably experienced by many artists and those involved with the arts.