If you’re organising your own show (in an alternative space, rental gallery, student gallery, etc.), then you’ll probably be on your own to design and print your postcards. They are great for advertising shows, but also to put into your promotional material that you send to galleries. To create an effective postcard, start with a great photograph of your work.
As an artist, you are your brand. You should treat your approach to business development just like any other organisation that works to strengthen its brand over time, testing it in the marketplace and discovering what works.
In addition to sending press releases, the media’s attention is also grabbed by a strong, concise, convincing pitch in their inbox on or their voice-mail. The pitch is a two-three-sentence idea for a story that you are feeding to one editor at a time.
1. Ask yourself what your goals are before you go to an event. This will help you pick groups that best suit you. Some meetings are based more on learning, making contacts and/or volunteering, rather than on strictly making business connections.
The web has been known for issues of infringement related to images on social networking sites, the most common example of which is the use of images taken from these sites in advertisements, without permission.
I just graduated from art school. How do I break into galleries?
As I any profession, you have to begin at the beginning, and in the art world that means showing your art pretty much anywhere anyone will have you.
Sometimes the challenge is not selling your work, but convincing people that they should buy anything at all!
With proper planning, your anxiety about the outcome of your goal will be replaced by directed activity. Practice developing an action plan for a single short-term goal.
When an editor or a journalist receives a release in their inbox or finds it on an online press release database, they understand they will not have exclusive rights to this news and that, in fact, this release has been sent to dozens or hundreds or even thousands of contacts. It is also understood that if a publication or blog wants to use the content of this press release, they can borrow it word for word. This is why it’s important to spend hours poring over your release, crafting quotes and fact checking your information.
There are entire books dedicated to the science of getting press coverage, all of which are subject to obsolescence with every passing day due to the chaotic and ever-changing media landscape.