Art Business, Art Marketing, Artist Help & Tips, Artist Success
When an editor or a journalist receives a release in their inbox or finds it on an online press release database, they understand they will not have exclusive rights to this news and that, in fact, this release has been sent to dozens or hundreds or even thousands of contacts. It is also understood that if a publication or blog wants to use the content of this press release, they can borrow it word for word. This is why it’s important to spend hours poring over your release, crafting quotes and fact checking your information.
Art Business, Art Marketing, Artist Help & Tips
There are entire books dedicated to the science of getting press coverage, all of which are subject to obsolescence with every passing day due to the chaotic and ever-changing media landscape.
Art Business, Artist Help & Tips, Artist Success
Know the points you want to make before the interview.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
1. Subscribe to your target publication and read it. You might be up to something that relates to a series they are doing. You need to be able to speak knowledgeably about the publication, their style and their readership.
Art Business, Art Marketing, Art Marketing Test, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Art Business, Art Marketing, Art Marketing Test, Artist Help & Tips, Artist Success, FAQ
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
The key to successful grant proposals is preparation. As an artist help it is good to know you are likely to find preliminary grant proposal writing steps to be the most time consuming as well as the most vital step of the process.
Art Business, Artist Success, Selling Your Art
I hesitate to suggest lowering your prices, because that can do more damage than good. If collectors are buying your work as an investment, they certainly don’t want to see is your work being sold for cheaper than what they paid for it.
Art Business, Artist Help & Tips, Artist Success, Selling Your Art
While charity events can be great marketing opportunities for you, the mix of people who attend include people with no interest in art as well as, potentially, the serious collector. Anything is possible, just be sure to manage your expectations.
Art Business, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
As with self-promotion, fundraising can take you out of the safety of your studio and into competitive situations that won’t feel comfortable at first. It’s important to not let fear and insecurity show itself in your grant application.
Art Business, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
The obvious answer is art supplies, studio rent, office supplies, photography, promotion, professional memberships, equipment and software. Keep all your
Art Business, Artist Help & Tips, Artist Success, Selling Your Art
In theory, art is priceless. In reality, it’s not. It’s hard to attach numbers to your work. In order to have success in your art, start by reviewing the sales of previous work. This can begin to establish your prices.
Art Business, Artist Help & Tips, Artist Success, FAQ
When you sit down to write or revise your artist statement, it’s firstly important to understand the objective of the exercise. People who read it may include gallery directors, potential clients and journalists. Your goal is to give them some frameworks around your work with which they can better view and understand it.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ
Your website can, and should be your best ally. As an artist help, what constitutes good copy is not only text that reads well and does a great job relaying the key messages of your work, but text that drives visitors to your site in the first place.
Art Business, Artist Help & Tips, Artist Success
If you find yourself staring vacantly into the whiteness of your page, or if you’ve already written your statement and your bio but they leave you cold, as an artist tip, limber yourself up by borrowing – momentarily – someone else’s insight.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
It is best to craft a statement and bio that are fairly unique to one another to start with, however, your bio statement should be written in third person and a statement written in first person.
I personally have a number of artists statements. These range from different times in my career, from different stylistic periods in my career and are of various lengths. An example of this is with my current artist statement. I have three different versions of this statement, depending upon where I am showing it or presenting it.
Art Business, Art Marketing, Artist Help & Tips, Artist Success
Marketing and promotional materials serve you best when they are easy to update, produce and disperse and when they reflect a professional image of you and your work that makes sense. In all of your materials you should include professional photography of your work. If the photograph quality is poor, this immediately reflects on your own artistic eye.
Art Business, Art Marketing, Art Marketing Test, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
A Curriculum Vitae (CV) is your opportunity to market your arts successfully and list all of the shows in which your work has appeared, as well as to reference private collectors and museums that have purchased your work. A resume and a CV are often very similar, but a resume tends to be one or two pages, while a CV is comprehensive.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, Selling Your Art
Arts marketing for artists, can be best achieved when artists don’t only see themselves as conveyors of information, intention and feeling and are moved to communicate their messages by means of two and three dimensional objects, performance, or sound.
Art Business, Art Marketing, Artist Success, Selling Your Art
Art sales and the topic of finances
If the topic of finances terrifies you, remind yourself of this: you can have wealth, and you deserve wealth through your art sales.
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