If your work is made of found objects and recycled materials, is it rubbish – and subject to rubbish art pricing? Or is it a work whose value far transcends that of which it is made? When it comes to art pricing and an audience’s willingness to value your art, education makes all the difference.
A lot of artist help has to do with technique, but what about self worth, the sense that your art is worth making – not to mention selling – in the first place? Surprisingly, the best source of this most valuable form of artist help that I’ve found comes not from the art community but from a nuclear power plant repair specialist.
For some artists, creative arts marketing is a sort of accidental pursuit, a byproduct of the real work of making art. But in my case, an accident helped me see byproducts as art and brought a new dimension to my creative arts marketing at the same time.
The necessity of selling art can lead creative expansion to a dead end. “If I head in a new direction,” we ask, “will my audience follow?” My experience, though, is that striking out for largely unmapped territories is what makes the resulting art appealing to so many. And it’s what makes selling art so rewarding – in both financial and spiritual terms.
Art marketing doesn’t have to be a one-way communication from artist to audience, yet another “buy now” in a world flooded with them. Instead, the best art marketing is a give-and-take sharing of ideas, motivations, and passions.
Some artists believe that their ambitions, particularly when it comes to marketing in the arts, are best served by moving to a large city. If that’s what inspires you, great. But for those of us who prefer a quieter, maybe even idyllic setting, technology and easy travel make global marketing in the arts possible from anywhere.
An arts marketing plan – especially when you work it yourself – benefits from the same sense of balance you’d bring to any creative composition. Equal parts personal and public, creating and selling, inhaling beauty and then exhaling it make for an arts marketing plan that tips the scales in an artist’s favour.
With arts marketing, a common question asked of me has been did I market my art work as “environmental” in the beginning?
I can provide a list of business advice points for artists as a guideline help prompt artists to remember in a few easy steps how to be clear with business.
I can help you create an effective and a proven varied income stream as a wealth creation for artists through creating artist’s products for sale on the Internet through teaching a principle called the Parthenon principal.
I can help you create an effective and a proven varied income stream as a wealth creation for artists through creating artist’s products for sale on the Internet through teaching a principle called the Parthenon principal. This is simply referring to setting up a multi-tiered or multi-pillared income stream.
In essence, this is my way of making a difference. At the same time I’m sharing a positive message about beauty and what can be gained from the aesthetic experience of appreciating this work, as well as giving examples of how we can recycle and reuse and look at the environment in creative ways.
