Art Business, Art Marketing, Artist Success, Selling Your Art
With art and business, know what you want and set goals.
Visualize what it is you are seeking and what you expect out of your creative business. Artists all to often enter this business environment without knowing what they want or what is possible. When you are sitting alone in your studio and you’re wondering why you’re not having any success, have you ever asked yourself how much you’re willing to sacrifice for that success? Success often requires hard work and sacrifice. The degree to which you’re willing to go will be entirely up to you. Think carefully about what you really want to accomplish and set some goals to help you get there. If, for example, you want to have four exhibitions a year, start planning for them. Make the necessary connections. Have a target and set your goals.
Art Business, Art Marketing, Selling Your Art
I’ve often wondered what arts marketing is selling, exactly. I’ve come to the conclusion that when we engage in arts marketing, we as artists are trading in transcendent experiences and altered mindsets, rather than mere objects.
Art Marketing, Artist Help & Tips, Artist Success, FAQ
Promoting art is about promoting yourself, not in a crass, “see how wonderful I am” way, but in a way that promotes your vision, the core of what makes you…well, you. It takes courage, promoting art and putting yourself out there for public inspection, but so does creating art that tells your private truth.
Art Marketing, Artist Success, Selling Your Art
For some artists, creative arts marketing is a sort of accidental pursuit, a byproduct of the real work of making art. But in my case, an accident helped me see byproducts as art and brought a new dimension to my creative arts marketing at the same time.
Art Business, Art Marketing, Selling Your Art
Art marketing doesn’t have to be a one-way communication from artist to audience, yet another “buy now” in a world flooded with them. Instead, the best art marketing is a give-and-take sharing of ideas, motivations, and passions.
Art Business, Art Marketing, Selling Your Art
Some artists believe that their ambitions, particularly when it comes to marketing in the arts, are best served by moving to a large city. If that’s what inspires you, great. But for those of us who prefer a quieter, maybe even idyllic setting, technology and easy travel make global marketing in the arts possible from anywhere.
Art Business, Art Marketing, Selling Your Art
An arts marketing plan – especially when you work it yourself – benefits from the same sense of balance you’d bring to any creative composition. Equal parts personal and public, creating and selling, inhaling beauty and then exhaling it make for an arts marketing plan that tips the scales in an artist’s favour.
Art Marketing, Art Seminars, Artist Success
Promoting art isn’t so much about the art itself as the issue or feeling the art speaks to. So what drives you to create art? For me, it’s often oneness with humanity and ecological concerns. For you it may be different, but whatever gets you going is the key to exciting audiences and successfully promoting your art.
Art Business, Artist Help & Tips, Artist Success
By following some of the basic principles outlined in detail in my books and cd’s, you will find yourself inspired to your own success by simply including in your life some simple structures. The art market is very competitive and any edge that you can gain by simply having a good plan will set you steps ahead of your competitors.
Artist Help & Tips, Artist Success
In essence, this is my way of making a difference. At the same time I’m sharing a positive message about beauty and what can be gained from the aesthetic experience of appreciating this work, as well as giving examples of how we can recycle and reuse and look at the environment in creative ways.
