Art Business, Art Marketing, Artist Help & Tips, Artist Success
When an editor or a journalist receives a release in their inbox or finds it on an online press release database, they understand they will not have exclusive rights to this news and that, in fact, this release has been sent to dozens or hundreds or even thousands of contacts. It is also understood that if a publication or blog wants to use the content of this press release, they can borrow it word for word. This is why it’s important to spend hours poring over your release, crafting quotes and fact checking your information.
Art Business, Art Marketing, Artist Help & Tips
There are entire books dedicated to the science of getting press coverage, all of which are subject to obsolescence with every passing day due to the chaotic and ever-changing media landscape.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
1. Subscribe to your target publication and read it. You might be up to something that relates to a series they are doing. You need to be able to speak knowledgeably about the publication, their style and their readership.
Art Business, Art Marketing, Art Marketing Test, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Art Business, Art Marketing, Art Marketing Test, Artist Help & Tips, Artist Success, FAQ
Your website is your most important outreach tool to market your art. It should be a place where you can send clients, potential clients, and reporters to get exciting images of and information about you and your work.
Art Business, Artist Help & Tips, Artist Success, Selling Your Art
In theory, art is priceless. In reality, it’s not. It’s hard to attach numbers to your work. In order to have success in your art, start by reviewing the sales of previous work. This can begin to establish your prices.
Art Business, Art Marketing, Art Marketing Test, Artist Help & Tips, Artist Success, FAQ, Selling Your Art
A Curriculum Vitae (CV) is your opportunity to market your arts successfully and list all of the shows in which your work has appeared, as well as to reference private collectors and museums that have purchased your work. A resume and a CV are often very similar, but a resume tends to be one or two pages, while a CV is comprehensive.
Art Business, Art Marketing, Artist Help & Tips, Artist Success, Selling Your Art
Arts marketing for artists, can be best achieved when artists don’t only see themselves as conveyors of information, intention and feeling and are moved to communicate their messages by means of two and three dimensional objects, performance, or sound.
Art Business, Art Marketing, Artist Success, Selling Your Art
Art sales and the topic of finances
If the topic of finances terrifies you, remind yourself of this: you can have wealth, and you deserve wealth through your art sales.
Art Business, Art Marketing, Art Seminars, Selling Your Art
Marketing the arts and separating the artist from the entrepreneur
The business side of the arts, which can both sustain individual artists and lead to wealth creation, needs to be encouraged and properly managed.
Art Business, Art Marketing, Selling Your Art
Competitions as a way to promote art
I personally am very selective about the art competitions that I choose to enter. In my earlier years I used to enter just about anything, simply because the prizes were so enticing.
Art Business, Art Marketing, Artist Success, Selling Your Art
Art and money while pursuing your art career.
You might also consider other at-home business opportunities, such as writing a book. (This process is outlined in detail in my “Art Insights” seminar.) Ultimately, you can publish your own book e-book or online newsletter and have different products all related to your field of art. Many possibilities exist for a varied income stream.
Art Business, Art Marketing, Artist Success, Selling Your Art
Art and business success through using ‘The Parthenon Principle’.
To create an effective varied income stream we can look to the Parthenon Principle. If you have visited or seen the ancient Parthenon temple in Athens, you will recall its many Doric columns. These columns are the parallel between this surviving structure and the wealth we aim to build.
Art Business, Art Marketing, Artist Success, Selling Your Art, Start Here
Art marketing for emerging artists
If you are an emerging artist, set reasonable expectations. While no one gets very far without a certain amount of ambition, it’s important to realistically structure your approach to getting what you want.
Art Business, Art Marketing, Artist Success, Selling Your Art, Start Here
Best ways to talk about your art in order to sell art.
The best way to talk about your art is to start with the elements that you are most clear on. It’s really important not to waffle when you talk about art in general and particularly when addressing your own work. It’s most effective to directly respond to the questions being asked.
Art Marketing
Marketing artwork through approaching galleries
One of the first things that I’d recommend for an artist when they’re contacting the gallery for the first time is to never do it cold. Don’t just walk in off the street and expect that the gallery director will want to discuss your work with you.
Art Business, Art Marketing, Artist Success, Selling Your Art
Artist marketing is also an attitude.
Marketing is also an attitude. Your own perception of your work can usher in desired perceptions from others. Many artists start apologizing for their work. Here’s a secret: the viewing audience wants you to succeed, and they want you to be confident because they don’t want to feel sorry for you.
Art Business
Art product and maintaining integrity as an artist.
Your attitude guides how you work with your materials. I have been in exhibitions the world over where I have shown next to artists who have simply poured their piles of rubbish onto the floor. I have witnessed artists hoping to get away with dramatic statements about the environment and ecology by simply grossing out the viewing audience, making hard-hitting abrupt and blunt comments, and using lazy forms of expression to masquerade as art.
Art Business, Art Marketing, Artist Success, Selling Your Art
Be resourceful with your art businesses.
Artists should think both creatively and responsibly about supporting their income. I wish to instil the importance of flexibility in today’s economy and the benefits of a multi-tiered income stream to support artistic activities. A multi-tiered income stream is not a compromise – it is an intelligent means to continue to practice what you love.
Art Marketing
Arts marketing today.
Websites are a cornerstone of arts marketing. Artists need to have Internet presence, and the best way to do this is by having a website, or at the very least a blog. When you approach a gallery director, you can lead them to your site for a snapshot of your work.
