What do buyers want to know about artists?
Whether at a private studio, in a gallery or in a museum, voyeurs and buyers alike want to hear and read about the artist they’re interested in. Information that buyers commonly seek may include:
Developing your action plan
With proper planning, your anxiety about the outcome of your goal will be replaced by directed activity. Practice developing an action plan for a single short-term goal.
Artists getting more press with a press release
When an editor or a journalist receives a release in their inbox or finds it on an online press release database, they understand they will not have exclusive rights to this news and that, in fact, this release has been sent to dozens or hundreds or even thousands of contacts. It is also understood that if a publication or blog wants to use the content of this press release, they can borrow it word for word. This is why it’s important to spend hours poring over your release, crafting quotes and fact checking your information.
Getting press with a press release about art
There are entire books dedicated to the science of getting press coverage, all of which are subject to obsolescence with every passing day due to the chaotic and ever-changing media landscape.
Tips for interviews for artists
Know the points you want to make before the interview.
Top ten tricks for getting art marketing publicity.
1. Subscribe to your target publication and read it. You might be up to something that relates to a series they are doing. You need to be able to speak knowledgeably about the publication, their style and their readership.
Artist help with writing successful grant applications
The key to successful grant proposals is preparation. As an artist help it is good to know you are likely to find preliminary grant proposal writing steps to be the most time consuming as well as the most vital step of the process.
Sell art successfully in tough times
I hesitate to suggest lowering your prices, because that can do more damage than good. If collectors are buying your work as an investment, they certainly don’t want to see is your work being sold for cheaper than what they paid for it.
Art tips for charity art auctions
While charity events can be great marketing opportunities for you, the mix of people who attend include people with no interest in art as well as, potentially, the serious collector. Anything is possible, just be sure to manage your expectations.
Artists help with how to get grants, residencies and funding for artists.
As with self-promotion, fundraising can take you out of the safety of your studio and into competitive situations that won’t feel comfortable at first. It’s important to not let fear and insecurity show itself in your grant application.
What constitutes an art business related expense?
The obvious answer is art supplies, studio rent, office supplies, photography, promotion, professional memberships, equipment and software. Keep all your
Success in art and pricing your art
In theory, art is priceless. In reality, it’s not. It’s hard to attach numbers to your work. In order to have success in your art, start by reviewing the sales of previous work. This can begin to establish your prices.
Artist tips with writing your artist statement.
When you sit down to write or revise your artist statement, it’s firstly important to understand the objective of the exercise. People who read it may include gallery directors, potential clients and journalists. Your goal is to give them some frameworks around your work with which they can better view and understand it.
Artist help writing copy for your website.
Your website can, and should be your best ally. As an artist help, what constitutes good copy is not only text that reads well and does a great job relaying the key messages of your work, but text that drives visitors to your site in the first place.
Artist tips: The mirror exercise.
If you find yourself staring vacantly into the whiteness of your page, or if you’ve already written your statement and your bio but they leave you cold, as an artist tip, limber yourself up by borrowing – momentarily – someone else’s insight.
Help with the artist statement and biography.
It is best to craft a statement and bio that are fairly unique to one another to start with, however, your bio statement should be written in third person and a statement written in first person.
I personally have a number of artists statements. These range from different times in my career, from different stylistic periods in my career and are of various lengths. An example of this is with my current artist statement. I have three different versions of this statement, depending upon where I am showing it or presenting it.
Marketing the arts and the components of an artist’s successful CV and promotional material.
A Curriculum Vitae (CV) is your opportunity to market your arts successfully and list all of the shows in which your work has appeared, as well as to reference private collectors and museums that have purchased your work. A resume and a CV are often very similar, but a resume tends to be one or two pages, while a CV is comprehensive.
Arts marketing & being articulate as an artist
Arts marketing for artists, can be best achieved when artists don’t only see themselves as conveyors of information, intention and feeling and are moved to communicate their messages by means of two and three dimensional objects, performance, or sound.
Art Promotion and Success
With art promotion and success, it’s always a good policy to remember that the idea of being a successful artist is a very relative notion.
I have granted myself permission to use a variety of techniques, as I want. Success is sometimes feeling that one isn’t categorized or confined and having the courage to promote whatever you do well.
Creating Wealth
Creating wealth as an artist
Everyone knows the stereotype of the poor starving artist. For you, this can become an irrelevant notion of the past. As presented in my seminars, I have created a systematic, practical approach to creating a platform using the Internet to share your creative endeavours.
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