Art and money while pursuing your art career.
You might also consider other at-home business opportunities, such as writing a book. (This process is outlined in detail in my “Art Insights” seminar.) Ultimately, you can publish your own book e-book or online newsletter and have different products all related to your field of art. Many possibilities exist for a varied income stream.
Art help with responsible financial management
Artists need to organize their money and protect and save their wealth. I have met many artists who were simply overwhelmed by financial planning. Most often they are responsible for the problem by not taking sufficient interest in their finances, and it is often necessary to twist an arm in order to persuade an artist to audit their income and take control.
Art and business success through using ‘The Parthenon Principle’.
To create an effective varied income stream we can look to the Parthenon Principle. If you have visited or seen the ancient Parthenon temple in Athens, you will recall its many Doric columns. These columns are the parallel between this surviving structure and the wealth we aim to build.
Art marketing for emerging artists
If you are an emerging artist, set reasonable expectations. While no one gets very far without a certain amount of ambition, it’s important to realistically structure your approach to getting what you want.
Best ways to talk about your art in order to sell art.
The best way to talk about your art is to start with the elements that you are most clear on. It’s really important not to waffle when you talk about art in general and particularly when addressing your own work. It’s most effective to directly respond to the questions being asked.
Marketing artwork through approaching galleries
One of the first things that I’d recommend for an artist when they’re contacting the gallery for the first time is to never do it cold. Don’t just walk in off the street and expect that the gallery director will want to discuss your work with you.
Artist marketing is also an attitude.
Marketing is also an attitude. Your own perception of your work can usher in desired perceptions from others. Many artists start apologizing for their work. Here’s a secret: the viewing audience wants you to succeed, and they want you to be confident because they don’t want to feel sorry for you.
Artist tips to help with managing emotions and having persistence.
Never place a call or send out an email when you are emotional. Email is a volatile communication form.
Art tips for artists planning and goal setting
I recommend planning your year at a high level, setting dates for various goals. On a micro level, I have been very successful by telling myself that am about to spend the next three hours making art, for example, and that I will feel rewarded for it.
Selling art effectively means managing your time and also means placing a value on it.
Managing your time also means placing a value on it. I set aside time for silence and space. Do not assume that packing as many shows into a year is the right use of time.
A successful artist is accountable.
You ALONE are responsible for your success. How you respond to the challenges you face is entirely your responsibility.
Having success as an artist is when they how to manage their time.
You need to become very aware of how you organize your workday. Make full use of the time that you have on this planet. When the hours of the day have passed, they are gone.
A great effective art tip is: Your willingness to go the extra mile will determine your success. Your willingness to go the extra mile will determine your success. Not only do you deliver when you say you will, but you deliver with enthusiasm. You do not stop at “good enough.” The law of reciprocity exists in the art business.
Successful artists focus on creation, not on romantic notions of having created, then sitting back with a few glasses – or a few bottles – of wine to revel in it. Though this sort of behavior may work for awhile, a truly successful artist lives for the work. And the work, in the end, is most intoxicating thing of all.
A lot of artist help has to do with technique, but what about self worth, the sense that your art is worth making – not to mention selling – in the first place? Surprisingly, the best source of this most valuable form of artist help that I’ve found comes not from the art community but from a nuclear power plant repair specialist.
I’ve often wondered what arts marketing is selling, exactly. I’ve come to the conclusion that when we engage in arts marketing, we as artists are trading in transcendent experiences and altered mindsets, rather than mere objects.
Promoting art is about promoting yourself, not in a crass, “see how wonderful I am” way, but in a way that promotes your vision, the core of what makes you…well, you. It takes courage, promoting art and putting yourself out there for public inspection, but so does creating art that tells your private truth.
If your work is made of found objects and recycled materials, is it rubbish – and subject to rubbish art pricing? Or is it a work whose value far transcends that of which it is made? When it comes to art pricing and an audience’s willingness to value your art, education makes all the difference.
A lot of artist help has to do with technique, but what about self worth, the sense that your art is worth making – not to mention selling – in the first place? Surprisingly, the best source of this most valuable form of artist help that I’ve found comes not from the art community but from a nuclear power plant repair specialist.
For some artists, creative arts marketing is a sort of accidental pursuit, a byproduct of the real work of making art. But in my case, an accident helped me see byproducts as art and brought a new dimension to my creative arts marketing at the same time.
